Catalog and Sell Sheets
When designing catalogs I work to build in as much automation as possible. I use EasyCatalog to parse data and streamline the catalog production process. I utilize GREP, scripts, and styles/shortcuts to keep the catalogs consistent with brand guidelines.
While refining the catalog production process I not only keep detailed process documentation, but also create educational videos to help new team members onboard as easily as possible. This approach gives them the tools they need to get up and running, and frees up my time to focus on further refining processes.
Ariat
Ariat, a western / equestrian clothing and footwear brand, focuses on technical features and the quality of the brand.
MacPherson’s
Design for the MacPherson’s Buyer’s Guide, a seasonal catalog of art supplies designed for business-to-business clients (independent art supply retailers). More than just a catalog, the Buyer’s Guide focuses on the benefits of leading an artistic lifestyle and highlights activities, techniques, and the joy art brings to artists and crafters.
