Visual Design for Web

MacPherson’s Dealer Workshop

In 2018 MacPherson’s redesigned it’s annual art supply conference, Dealer Workshop. To align with the new event, I designed a landing page, emails, and print save-the-date.

This project’s considerations included:

  • Highlighting event excitement around both the new format and the location

  • Focusing on providing clear and concise information

  • Making registration easy, even for non-tech savvy folks

Visit macphersonsdws.com to see the current website, image below, based on my initial design.

Supplemental designs for the Dealer Workshop registration. Find more info on the integrated marketing campaign.

 
DW 2018 Save the Date Postcard_Final.jpg
save the date-02.png
Save the Date for Dealer Workshop 2018.jpg
 
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